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Journal of Dairy Science and Technology ›› 2021, Vol. 44 ›› Issue (6): 63-68.DOI: 10.15922/j.cnki.jdst.2021.06.012

• Reviews • Previous Articles    

Prominent Problems in and Paths to Precision Governance of Food Safety Rumors

CHEN Hui   

  1. National Medical Products Administration Institute of Executive Development, Beijing 100073, China
  • Online:2021-11-01 Published:2022-03-23

食品安全谣言精准治理的突出问题与实现路径

陈慧   

  1. 国家药品监督管理局高级研修学院,北京 100073
  • 基金资助:
    “十三五”国家重点研发计划重点专项(2018YFC1603704)

Abstract: The effective governance of food safety rumors requires the use of precision thinking to achieve precision governance. Food safety rumors are started and spread based on the Internet environment. They are characterized by labeling, visualization and socialization, and are mainly spread among middle-aged and elderly groups. At present, there are still some weak links in the construction of the food safety rumor governance system, food safety risks cannot be resolved in a short time, and there are still some prominent problems in the primary responsibility of food enterprises and the supervision of Internet enterprises on rumors. Coordinating efforts and taking targeted measures according to rumor sources, communication media, communication subject and so on for food safety rumor governance system construction will help to achieve the precision and effective governance of food safety rumors.

Key words: food safety; food safety rumors; rumor governance; precision governance

摘要: 食品安全谣言的有效治理需要运用精准思维,实现精准治理。食品安全谣言基于互联网环境产生和传播,具有标签化、视觉化和社交化等特征,传播主体以中老年群体为主。当前,食品安全谣言治理制度与体系建设还存在薄弱环节,食品安全风险短时间难以化解,食品企业主体责任和互联网企业对谣言监管等领域仍存在突出问题。立足食品安全谣言治理体系和制度建设,围绕产生源头、传播媒介、传播主体等领域,统筹协调,精准施策,有助于实现食品安全谣言的精准治理和有效治理。

关键词: 食品安全;食品安全谣言;谣言治理;精准治理

CLC Number: 

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